Questions to Ask When Choosing a Crowdfunding Platform

Whatever platform you use, should include some basic tools to assist you in getting started with your campaign quickly. Furthermore, you must evaluate your requirements as well as all of the critical factors that your marketing necessitates.

When selecting from a list of crowdfunding platforms, consider the following questions:

 

  • What are your donors’ preferred methods of giving?

You want to connect with your most enthusiastic fans, who are usually located online. Crowdfunding platforms should provide donation buttons, forms for your website, donation pages, and interfaces with popular payment methods (PayPal, Stripe, ApplePay, and so on). 

If you have a strong presence on social media platforms like Instagram and Facebook, your fundraising tool must connect seamlessly with these platforms.

If you’re raising funds by the old-fashioned method, such as through the mail or in-person events, you probably don’t need to go overboard with this. Though it’s never a terrible idea to broaden your horizons.

 

  • Are your staff tech and design-savvy?

Do you have a group of people working with you? Are they design and tech-savvy, or do they prefer to establish relationships? These are some of the important questions to consider. 

Crowdfunding platforms allow you to create your webpage with very little technical expertise or experience, which is a huge benefit if you want to concentrate on other crucial aspects. 

This question is less important if you currently have a website or if you have a developer that is eager to design your website from the ground up.

 

  • What is the size of your business?

If you’re getting started with your non-profit organization, basic crowdfunding platforms will suffice. However, if you’re part of a larger group with a large number of donations, there are certain things to consider. One of the most efficient strategies to get the most out of your donation base is to manage your list of contacts and data. Consider the size of your business and take steps to meet your needs.

  • How much time do you have on your hands?

This is one of the most crucial factors to consider when selecting the best fundraising platform for your campaign. It’s as simple as that: the correct tools save time. Donors dislike platforms that are overly difficult and constantly changing. 

Complicated platforms can offer the benefit of allowing for more traffic and functionality, but only when you have the time to devote to them. You don’t want to pick a platform that you and your team won’t be able to use.

 

  • What tools do you already have on hand?

Nothing is more frustrating than attempting to get all of your numerous applications, programs, and tools to connect, so check to see whether the crowdfunding platforms you’re considering will allow you to do so. 

Some of the systems that sync with what you’re already using include Google Calendar, QuickBooks, Salesforce, and MailChimp.

Consider the tools you’ll be using in the future as you consider this question. When you dole out an exciting new enterprise, you want your platform to be on your side.

Other key elements to think about while selecting a crowdfunding platform include:

  • Fundraiser category 
  • Platform fee
  • Payment methods
  • Professional assistance 
  • Success stories of the platform

Final thoughts

You must first register and create a profile before using a crowdfunding site. After that, you can create your fundraising campaign or page, where you can share your story about why you’re raising money and what you need it for, establish a fundraising goal, and start raising money. 

Depending on the type of crowdfunding platform you use, you can start collecting funds in as little as a few days.

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